With marketing trends changing and evolving with dizzying speed in the online space, it may often seem impossible to keep up with all the latest trends. As a B2B marketer however, it’s crucial if you want to keep up with the competition. Of course, when you’re already busy running a competitive business, you cannot afford to spend weeks trying to keep track of trends and update everything at your end. Based on our experience, we would advise B2B marketers to focus only on the top 4 marketing trends listed below. Updating just these four elements will bring about considerable positive results in your conversation rates and your bottom line.

Superior Websites

Take a close look at your website. Are you still using the old website design that you used to launch your site several years ago? If you are, it’s time to for a design overhaul. Old websites just won’t cut it anymore. They are clunky, slow, and usually unappealing, all of which is sure to turn potential customers away very fast.

Get a custom-designed website that match your branding.

Website design has come a long way since even as recent as two years ago. Today’s websites are sleek, attractive and fast. To stay competitive in any business, you cannot afford to use free or cheap templates used by thousands of other websites. It’s worth spending a little more to get a custom-designed website to match your branding. Just this one thing will gain you faster recognition and instant credibility.

Video Content

If there’s one huge shift in B2B marketing it’s the increasing popularity of video content. The beauty of incorporating video content in your marketing is that the huge benefits you’ll enjoy for just minimum additional effort.

Here are some ways to incorporate video in your marketing strategy:

• Create interesting promotional clips that highlight the features and benefits of upcoming products or services
• Create detailed demos and helpful tutorials for current products and services
• Use live streaming to engage prospective and current customers in real time

Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.

Video content is the way to go if you want to remain competitive and as you can see it’s neither difficult nor is it time-consuming.

Chatbots

Today’s customer wants a reply to their question or a solution to their problem at that moment itself. Keeping a caller on hold while a human representative deals with another call can result in too many disgruntled customers.

Chatbots fill in that vital need for instant customer service and because they are powered by artificial intelligence they are not subjected to the same limitations as humans. A chatbot can attend to several customers at once, saving you precious time and human resources and improving your customer service many times over.

Email Marketing

Email marketing is a powerful tool, but only if used correctly. Sending customers too many irrelevant or promotional emails will only result in them getting annoyed and unsubscribing. The key is to use email marketing judiciously. You want to make sure that every email is packed with value for your customers.

Your email content must be valuable to your target audience.

Avoid using clickbait subject times. Instead personalize your mails for your target audience and make it a habit to regularly A/B test every aspect of your emails, from the content and subject lines to delivery time and open and click rates. Respect your customers’ time and you will see positive results from email marketing.