Finding customers is the biggest challenge for most new businesses, including assisted living facilities. Once they’ve managed to attract customers however, keeping them becomes the next big challenge. This is where CRM can help.
What Is CRM?
CRM is short for customer relationship management. It refers to a category of software solutions that help businesses build stronger relationships with their customers.
CRM software is designed to help businesses streamline and optimize their communications channels with the ultimate aim of building stronger relationships with their customers.
Why Implement A CRM Solution?
How Does A CRM System Benefit Your Assisted Living Business?
Helps you get to know your customers better: A CRM system stores all information about your customers in one place. With one click you can get an overview of each customer’s name and important personal details, including the language they speak and earlier interactions. This makes it easier for you to personalize your communication with customers, which is a crucial aspect of building customer loyalty.
Makes customer information readily available to your entire salesforce: When your entire salesforce has access to customer information, it makes it easy for any sales person to answer queries and provide clarifications on the spot. This helps them follow up and close deals faster instead of wasting time looking through files for the relevant information.
Improves speed of communication: Easier access to all customer information makes communication faster and more efficient. Customers appreciate businesses that value their time and are more likely to continue doing business with you instead of looking at your competition.
Allows you to segment customers: Different customers have different needs. The needs of a larger company in an urban area will differ significantly from that of a smaller company in a rural area. You cannot use the same marketing strategies for both. A CRM allows you to segment customers based on size, location and other factors, making it easier to pitch unique propositions for each segment. This is key to improving rate of conversion.
Boosts customer retention & saves you money: We said earlier that keeping old customers is more cost effective as compared to attracting and onboarding new customers. Improved communication, personalized services, segmentation – all of these result in higher customer retention rates, which will do more than save you money. It also frees up precious time that can be better spent focused on growing your business.