COVID-19 has changed the landscape of B2B marketing along with almost every aspect of our personal and professional lives. All businesses large and small have had to shelve their long-term plans at least for a while and adapt to this new environment. Adapting your B2B marketing strategy is integral to […]
How To Create An Effective B2B Email Marketing Plan
Creating an effective B2B email marketing plan takes a lot of time, thought and effort. Should you really bother or will your time be better spent on other aspect of your business? Ask any marketing expert and they will stress that taking the time to create an effective B2B email […]
How To Improve Your B2B PPC Lead Quality
Most businesses understand the importance of generating high quality for improving your B2B PPC. However, this is not as easy as it sounds. Generating leads is challenging by itself and when you’re aiming for high quality leads, which you should, it can be several times more challenging. Don’t let this […]
Top 4 Marketing Trends Every B2B Marketers Should Know
With marketing trends changing and evolving with dizzying speed in the online space, it may often seem impossible to keep up with all the latest trends. As a B2B marketer however, it’s crucial if you want to keep up with the competition. Of course, when you’re already busy running a […]
How To Make B2B Facebook Ads Work For You
Traditionally, Facebook Ads were favored by B2C marketers only, but things are changing as B2B marketers have discovered a way to make Facebook Ads work for them too. Whether their goal is to nurture leads through a sales funnel, get the contact information of promising leads or reach out to […]