Many online marketers go to great lengths to set up a fantastic e-store but they overlook their product pages. The result is prospective buyers are attracted to their products but they hesitate to take that last step – making the purchase. The fact is, prospective buyers often need some motivation before they will buy something. They need a compelling reason for them to convince them that your products are worth their money.
Are you happy with your product page conversions? If not, it’s time to take a few steps to rectify that. Fortunately, it’s not all that difficult or impossible. Check out these 6 ways that you can increase your product page conversions.
1. Develop Your Brand Niche
What are the products you are selling and who is your target buyer? Are you selling newborn gear for new mothers, sports apparel for young adults or accessories for game hunters? Each of these demographics has their own unique style. For you to make that sale, your branding must be in sync with your audience’s style. It must speak their language. For optimum conversions, you must keep this in mind when creating your product page.
2. Craft A Product Copy That Tells A Story
Today’s buyer is more aware than ever before. They are familiar with a wide range of products and a generic description is not going to tempt them to buy your product. What they are looking for is something that is intriguing and will take them on a journey. When you weave a story into the details, it gives prospective buyers a feeling that they are buying more than just an inanimate object. They are getting something that is rich in history.
When crafting your product descriptions, add a few words about its origin or maybe some folklore attached to it or how the ingredients were sourced and integrated to create the final product. These little details instantly increase the perceived value of your product.
3. Integrate Videos In Your Product Page
There’s no denying that people are more fascinated by videos than by static images. A short, interesting video showcasing the features of your product and how it works will bring your product to life and clinch the purchase faster than mere product images. Larger online companies have been using video marketing for a while now with tremendous results. To level the playing field and increase your product page conversions, you must start to integrate video marketing at the earlier.
4. Add Customer Reviews and Trust Seals
Every company claims that their products are the best in the market. But how is a customer to know if your claim is really true? The answer – customer reviews. Knowing that other customers have had a positive experience will remove that last obstacle in a prospective buyer’s buying journey.
Other features you can add that will boost conversations are trust badges and SSL certificates.
5. Make Your Call To Action Visible
Not adding a clear call to action on your product page is a mistake. Readers are often distracted. While skimming through your product page, they lose focus, think about something else and close the page without making the purchase.
Adding large, bold call to action buttons that remind prospective buyers to ‘buy now’ or ‘add to cart’ increases the odds that they will click the button and add the product to their shopping cart.
6. Conduct An Audit Using Heatmaps
Heatmaps give you useful insight into your buyers’ journey. They tell you what they’re clicking on and where they are spending the most time on. You can then use this information to tweak your product pages for better conversions.
Take a look at your product pages today and take the time to make these changes. It’s well worth the time and effort you put into it when you start to see an increase in your product page conversions.