Looking for ways to grow your assisted living facility without spending thousands of dollars in ineffective advertising. We’ve put together 6 ways you can grow your business on a small budget.
1. Sales CRM
CRM or Customer Relationship Management refers to technology systems that your business can use to track your customers’ journey from the time they discover your facility. It also allows everyone within the organization to access this information which helps to reduce the time it takes to fulfil a customer’s request and create a positive experience.
Using Sales CRM is one of the best ways to build a base of loyal customers. Customers appreciate efficiency and positive interactions and are more likely to keep coming back.
2. Marketing Automation
Marketing automation involves using technology to streamline and manage marketing processes and campaigns automatically. Automating certain repetitive tasks such as social media or email marketing reduces human error and maximizes staff efficiency and productivity. This also leaves staff with more time to resolve problems that require personal attention.
Marketing automation is not a completely hands-off process. You must put some thought into setting it up to ensure that customers get a better and more personalized experience so they stay interested.
3. Email Marketing
Email marketing is one of the best and most cost-effective ways to promote your brand and connect with your target audience. The beauty about email marketing is that you are interacting with people who are interested in what you are offering and who want to keep receiving your messages. Your subscribers are poised to invest in what you are offering but they may just need a little more convincing. You can do this easily by communicating with your subscribers regularly using email marketing.
For effective email marketing, you must master the art of soft selling. Your emails must be informative and empathetic, without being overly pushy, which could turn customers off.
4. Digital Advertising
Digital marketing involves using a variety of online channels to gain brand recognition and connect with prospective and current customers. This includes using social media platforms and email marketing as well as leveraging search engine optimization to get found more easily.
Digital marketing offers several benefits over traditional advertising strategies. For one thing, digital doesn’t require a massive marketing budget. Secondly, and perhaps more importantly, its reach is limitless. With digital marketing you can reach readers in any corner of the globe, at any time of the day or night.
5. Drip Campaigns
A drip campaign is a savvy marketing strategy that involves sending marketing information to target customers repeatedly over an extended period of time. This is mostly done through emails. The benefit of drip campaigns is that they allow you to engage with your target customers over a longer period providing you with more opportunities to soft-sell your services to prospective customers who may be sitting on the fence.
Sending out emails in a drip campaign may be automated but you will have to put some thought into what you want to say in each mail to pique your subscribers’ interest.
6. Lead Generation
Lead generation is a more personal and less annoying form of cold calling. With lead generation, instead of cold calling anyone randomly, you are only targeting those readers who have indicated an interest in your assisted living facility.
This is a great way to establish brand awareness, build relations and generate qualified leads. All of these work together to help boost sales and ROI.
Don’t try to implement all 6 strategies at one time. Taking the time to learn the proper techniques is crucial when you’re looking to grow your assisted living facility.