Intro to Adwords

Google Adwords

Introducing Adwords

We will Cover:

– What Adwords is

– Warnings

– Definitions and Hierarchy

– Strategies

Why this is important

What is Adwords

Where does Adwords Show up?

People Bid on Keywords and Google Shows Ads

Pay per Click not Impression

Auction System

1.Higher the bid, higher the Ad
2.1 cent more than last highest bid

Budget vs. Bids

Warnings

Web Analytics

Track how customers find you

Start Slow

Definitions

CPC

Max CPC

Impressions

CTR

Conversions

Hierarchy

Campaign

– Highest level / Main Service or Product
– Budget per day
– Geo Targeting / Time Targeting

Ad Group

– Mid Level / Specific Category
– Container for keywords
– Pause and Enable
– Measure Performance

Keywords

– Words or Phrases
– How much your willing to pay per click

Strategies

Target Phrases and avoid Broad Keywords

Stay away from the content network

Add many Keywords in the beginning
– Pause Keywords that don’t work

Lower bids if Budget gets Depleted Early

Target your Competition