Introducing Adwords
We will Cover:
– What Adwords is
– Warnings
– Definitions and Hierarchy
– Strategies
Why this is important
Where does Adwords Show up?
People Bid on Keywords and Google Shows Ads
Pay per Click not Impression
Auction System
Budget vs. Bids
Web Analytics
Track how customers find you
Start Slow
CPC
Max CPC
Impressions
CTR
Conversions
Campaign
– Highest level / Main Service or Product
– Budget per day
– Geo Targeting / Time Targeting
Ad Group
– Mid Level / Specific Category
– Container for keywords
– Pause and Enable
– Measure Performance
Keywords
– Words or Phrases
– How much your willing to pay per click
Target Phrases and avoid Broad Keywords
Stay away from the content network
Add many Keywords in the beginning
– Pause Keywords that don’t work
Lower bids if Budget gets Depleted Early
Target your Competition