PPC Management Process
At Bonza Marketing, we believe that PPC advertising does not take place in isolation but is a form of advertising that requires deep knowledge of the business being advertised. That’s why we go out of our way to build close relationships with our clients to thoroughly understand their business. We combine this gained knowledge with our expertise at PPC management to engineer campaigns that show significant results.
We are firm believers in the analytical approach to digital advertising and using testing and statistical decisions to make most decisions. But we also bring creativity and marketing fundamentals to each campaign as our professionals are come mix of engineering and marketing backgrounds. Unlike large PPC companies that have slow reactive processes, we are a very dynamic organization that can work proactively to optimize your advertising and meet all your PPC needs at any moment. We welcome you to view our process below to understand how we would approach your PPC needs.
Before the kickoff
Research and Understanding: We conduct thorough research of your business including the products, services, and promotions offered. We also study the specific industry and your main competitors. We will ask you questions about your process and educate ourselves about your business.
Client Goals: Although our extensive experience with PPC gives us clear ideas on effective goals used in most industries, we do not start our process until we fully understand your main goals with PPC advertising and any other business objectives with advertising.
Research and Strategy: Continue researching and learning about your business, industry and competitors. Create full PPC advertising strategy with timelines for the coming weeks.
Keyword Research: Gather and analyze historical keywords, ads, and critical PPC data to engineer high performing account structure.
Week Two to Three
Account Creation and Optimization: Create the new PPC account or began optimizing your existing PPC account. Keywords are the fundamental part of great PPC management, that’s why we analyze keyword competition and traffic volume during every stage of our process.
Fine Tune: The start of advertising campaigns requires extra attention since the market shifts quickly to adjust to new entries. That’s why our team adjusts your campaigns hour by hour during the beginning stages of the account. Our use of analytic data along with testing ensures your account is consistently reshaped to outperform the competition.
Performance Reports: In order to create a fully transparent relationship, we create insightful monthly reports to explain the account performance. Our reporting is helpful for both our clients and our internal team as it creates a routine feedback loop.
Meeting and Explanation: We provide our clients with in person or online meetings to explain the monthly performance with no technical jargon.